Privacy Policy

Thank you very much for your interest in our company. Data protection has a particularly high priority for the management of Personalized HC UG. The Personalized HC UG website can be used without any indication of personal data. However, if a person concerned wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, for example the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the Basic Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Personalized HC UG. Through this privacy statement, our company seeks to inform the public about the nature, extent and purpose of the personal information we collect, use and process. In addition, this Privacy Statement will inform individuals about their rights.

Personalized HC UG, as the data controller, has implemented numerous technical and organizational measures to ensure the most complete possible protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can in principle have security gaps, so that absolute protection cannot be guaranteed. For this reason, each person concerned is free to transmit personal data to us by alternative means, such as telephone.

1. Definitions

The Personalized HC UG Privacy Policy is based on the terms used by the European Directive and Regulation Makers in the adoption of the Basic Data Protection Regulation (DS-GVO). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. In order to guarantee this, we would like to explain the terms used in advance.

We use the following terms in this data protection declaration:

  • a) Personal data
    Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person shall be considered identifiable if he can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more specific characteristics expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
  • b) Data subject
    Data subject means any identified or identifiable natural person whose personal data are processed by the controller.
  • c) Processing
    Processing means any operation or set of operations which is carried out with or without the aid of automated processes and which relates to personal data, such as collection, recording, organisation, sorting, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or association, qualification, erasure or destruction.
  • d) Limitation of processing
    Limitation of processing is the marking of stored personal data with the aim of limiting their future processing.
  • e) Profiling
    Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, conduct, whereabouts or movement of that natural person.
  • f) Pseudonymisation
    Pseudonymisation means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the provision of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data are not attributed to an identified or identifiable natural person.
  • g) Controller or data controller
    The controller or data controller is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are laid down by Union law or by the law of the Member States, the controller or controllers may be designated in accordance with Union law or with the law of the Member States on the basis of specific criteria.
  • h) Processors under contract
    Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  • i) Recipient
    The recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not that person is a third party. However, authorities which may receive personal data in the course of a specific investigation task under Union law or the law of the Member States shall not be considered as recipients.
  • j) Third parties
    Third party means any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or processor.
  • k) Consent
    Consent shall mean any voluntary, informed and unambiguous expression by the data subject of his or her will in the particular case, in the form of a statement or other unequivocal confirmatory act, indicating that he or she consents to the processing of his or her personal data.

2. Name and address of the controller

The person responsible within the meaning of the Basic Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the Data Protection Commissioner:

Martin Fritz Schulz

Bruno-Bürgel-Weg 69-81 (Haus 6)

12439 Berlin

Germany

E-Mail: bestellung@auto4style.com

Website: www.auto4style.com

3. Name and address of the Data Protection Officer

The data protection officer of the controller is:

Martin Fritz Schulz

Bruno-Bürgel-Weg 69-81 (Haus 6)

12439 Berlin

Germany

E-Mail: bestellung@autostyle.com

Website: www.auto4style.com

Any person concerned can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The websites of Personalized HC UG use cookies. Cookies are text files which are stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A particular Internet browser can be recognized and identified by its unique cookie ID.

Through the use of cookies, Personalized HC UG can provide users of this website with more user-friendly services, which would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interests of the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his access data each time he visits the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable under certain circumstances.

5. Collection of general data and information

The Personalized HC UG website collects a series of general data and information each time the website is accessed by a data subject or an automated system. These general data and information are stored in the log files of the server. The (1) browser types and versions used can be recorded, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-sites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used to avert dangers in the event of attacks on our information technology systems.

Personalized HC UG does not draw any conclusions about the person concerned when using this general data and information. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term operability of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by Personalized HC UG both statistically and with the aim of increasing data protection and data security in our company to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by the person concerned.

6. Registration on our website

The data subject shall have the possibility to register on the website of the controller by providing personal data. The personal data transmitted to the data controller in this process is determined by the respective input mask used for registration. The personal data entered by the data subject shall be collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be disclosed to one or more processors, such as a parcel service, who will also use the personal data solely for internal purposes attributable to the controller.

By registering on the controller’s website, the IP address assigned to the data subject by the Internet service provider (ISP), the date and time of registration are also stored. This data is stored in order to prevent misuse of our services and, if necessary, to enable us to investigate criminal offences. In this respect, the storage of this data is necessary to safeguard the data controller. These data will not be passed on to third parties unless there is a legal obligation to do so or the data is used for criminal prosecution.

The registration of the data subject with voluntary disclosure of personal data serves the purpose of the data controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the database of the data controller.

The data controller shall provide any data subject with information on the personal data stored on the data subject at any time upon request. Furthermore, the data controller shall correct or delete personal data at the request or notice of the data subject, unless this is contrary to any legal obligation to retain such data. The entire staff of the data controller shall be available to the data subject as contact persons in this context.

7. Subscription of our newsletter

On the website of Personalized HC UG users are given the opportunity to subscribe to the newsletter of our company. The personal data transmitted to the data controller when ordering the newsletter is determined by the input mask used for this purpose.

Personalized HC UG informs its customers and business partners at regular intervals by means of a newsletter about offers of the company. The newsletter of our company can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers to receive the newsletter. For legal reasons, a confirmation e-mail in the double opt-in procedure will be sent to the e-mail address entered for the first time by the person concerned for the purpose of sending the newsletter. This confirmation e-mail is used to check whether the owner of the e-mail address as the person concerned has authorised receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the person concerned at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves to legally safeguard the data controller.

The personal data collected in the course of registering for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or registration in this respect, as might be the case in the event of changes to the newsletter offering or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the person concerned at any time. The consent to the storage of personal data, which the person concerned has given us for the newsletter dispatch, can be revoked at any time. For the purpose of the revocation of the consent an appropriate left is in each new type character. It is also possible at any time to unsubscribe from the newsletter dispatch directly on the website of the data controller or to inform the data controller of this in any other way.

8. Newsletter-Tracking

The Personalized HC UG newsletters contain so-called tracking pixels. A pixel-code is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and analysis. This allows statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded pixel-code, Personalized HC UG can detect if and when an email was opened by an affected person and which links in the email were accessed by the affected person.

Such personal data collected via the pixel-code contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimise the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent submitted via the double opt-in procedure. After a revocation these personal data will be deleted by the person responsible for the processing. The Personalized HC UG automatically interprets a deregistration from the receipt of the newsletter as a revocation.

9. Possibility of contact via the website

The website of Personalized HC UG contains, due to legal regulations, information that allows a quick electronic contact to our company as well as a direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the data controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.

10. Routine deletion and blocking of personal data

The controller shall process and store the personal data of the data subject only for the period of time necessary to achieve the storage purpose or where provided for by the European directive and regulation maker or another legislator in laws or regulations to which the controller is subject.

If the storage purpose no longer applies or if a storage period prescribed by the European directive and regulation giver or another competent legislator expires, the personal data shall be blocked or deleted routinely and in accordance with the statutory provisions.

11. Rights of the data subject

  • a) Right to confirmation
    Every data subject shall have the right, granted by the European directive and regulation maker, to obtain from the controller confirmation as to whether personal data relating to him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact an employee of the controller.
  • b) Right of access
    Any person concerned by the processing of personal data has the right, granted by the European directive and regulation maker, to obtain at any time, free of charge, from the controller, information on the personal data relating to him which have been stored and a copy of that information. Furthermore, the European Data Protection Supervisor has granted the data subject access to the following information:

    • the purposes of the processing
    • the categories of personal data processed
    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
    • if possible, the planned duration for which the personal data will be stored or, if that is not possible, the criteria for determining that duration
    • the existence of a right to the rectification or erasure of personal data concerning him or her or to the limitation of the processing carried out by the controller or of a right to object to such processing
    • the existence of a right of appeal to a supervisory authority
    • if the personal data are not collected from the data subject: All available information on the origin of the data
    • the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the DS Block Exemption Regulation and, at least in these cases, meaningful information on the logic involved, the scope and the intended effects of such processing on the data subject

    The data subject also has the right to know whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in connection with the transfer.
    If a data subject wishes to exercise this right of access, he or she may at any time contact a member of staff of the controller.

  • c) Right of rectification
    Any person concerned by the processing of personal data has the right, granted by the European directive and regulation maker, to request the rectification without delay of inaccurate personal data concerning him or her. Furthermore, the data subject shall have the right, having regard to the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary statement.
    If a data subject wishes to exercise this right of rectification, he or she may at any time contact a member of staff of the controller.
  • d) Right to deletion (right to be forgotten)
    Any person data subject to the processing of personal data shall have the right, granted by the European directive and regulation, to require the controller to erase without delay personal data concerning him which are subject to one of the following conditions and to the extent that the processing is not necessary:

    • Personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
    • The data subject withdraws his consent on which the processing was based pursuant to Art. 6 para. 1 letter a DS-GVO or Art. 9 para. 2 letter a DS-GVO and there is no other legal basis for the processing.
    • The data subject objects to the processing under Article 21(1) DS Block Exemption Regulation and there are no overriding legitimate reasons for the processing or the data subject objects to the processing under Article 21(2) DS Block Exemption Regulation.
    • The personal data have been processed unlawfully.
    • The deletion of the personal data is necessary to fulfil a legal obligation under Union law or the law of the Member States to which the controller is subject.
    • The personal data were collected in relation to information society services offered pursuant to Art. 8 para. 1 DS-GVO.

    If one of the above reasons applies and a data subject wishes to have personal data stored at Personalized HC UG deleted, he or she can contact an employee of the data controller at any time. The employee of Personalized HC UG will ensure that the request for deletion is complied with immediately.
    If Personalized HC UG has made the personal data public and if our company is obliged to delete the personal data in accordance with Art. 17 para. 1 DS-GVO, Personalized HC UG will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform other persons responsible for data processing who process the published personal data that the person concerned has requested the deletion of all links to this personal data or copies or replications of this personal data from these other persons responsible for data processing, insofar as the processing is not required. The employee of Personalized HC UG will take the necessary steps in individual cases.

  • e) Right to limitation of processing
    Any person data subject to the processing of personal data has the right, granted by the European directive and regulation, to request the controller to limit the processing if one of the following conditions is met:

    • The accuracy of the personal data shall be contested by the data subject for a period of time which allows the controller to verify the accuracy of the personal data.
    • The processing is unlawful and the data subject refuses to erase the personal data and instead requests that the use of the personal data be restricted.
    • The controller no longer needs the personal data for the purposes of processing, but the data subject needs them for the assertion, exercise or defence of legal rights.
    • The data subject has lodged an objection to the processing pursuant to Art. 21 para. 1 DS-GVO and it is not yet clear whether the legitimate reasons of the data controller outweigh those of the data subject.

    If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at Personalized HC UG, he or she can contact an employee of the data controller at any time. The employee of Personalized HC UG will initiate the restriction of the processing.

  • f) Right to data transferability
    Any data subject involved in the processing of personal data has the right, granted by the European directive and regulation, to obtain personal data concerning him or her which have been provided by the data subject to a controller in a structured, common and machine-readable format. It also has the right to communicate these data to another controller without being hindered by the controller to whom the personal data have been provided, provided that the processing is based on the consent pursuant to Art. 6 para. 1 letter a DS-GVO or Art. 9 para. 2 letter a DS-GVO or on a contract pursuant to Art. 6 para. 1 letter b DS-GVO and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority entrusted to the controller.
    Furthermore, when exercising his right to data transferability pursuant to Art. 20 (1) DS Block Exemption Regulation, the data subject shall have the right to obtain that the personal data be transferred directly from one data controller to another data controller insofar as this is technically feasible and insofar as this does not impair the rights and freedoms of other persons.
    For the assertion of the right to data transferability, the person concerned can contact an employee of Personalized HC UG at any time.
  • g) Right of objection
    Any person data subject to the processing of personal data has the right, granted by the European directive and regulation maker, to object at any time, for reasons related to his/her particular situation, to the processing of personal data concerning him/her on the basis of Article 6(1)(e) or (f) of the DS Block Exemption Regulation. This also applies to profiling based on these provisions.
    Personalized HC UG will no longer process the personal data in the event of objection, unless we can prove compelling reasons for the processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or the processing serves the assertion, exercise or defense of legal claims.
    If Personalized HC UG processes personal data in order to conduct direct advertising, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling as far as it is connected with such direct advertising. If the person concerned objects to the Personalized HC UG processing for purposes of direct marketing, Personalized HC UG will no longer process the personal data for these purposes.
    In addition, the data subject has the right to object to the processing of personal data concerning him/her by Personalized HC UG for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 DS-GVO for reasons arising from his particular situation, unless such processing is necessary for the performance of a task in the public interest.
    To exercise the right to object, the data subject may directly contact any employee of Personalized HC UG or another employee. The data subject is also free to exercise his right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.
  • h) Automated case-by-case decisions including profiling
    Any person data subject to the processing of personal data has the right under the European Directive and Regulation not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects upon him or her or significantly affects him or her in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the data controller, or (2) is authorised by Union or national law or by the Member States to which the data controller is subject and which provides for adequate measures to safeguard the rights and freedoms and the legitimate interests of the data subject, or (3) is taken with the express consent of the data subject.
    Where the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the data controller or (2) is taken with the express consent of the data subject, Personalized HC UG shall take appropriate measures to safeguard the rights and freedoms and the legitimate interests of the data subject, including at least the right to obtain the intervention of a data subject from the data controller, to present his or her point of view and to contest the decision.
    If the data subject wishes to exercise rights relating to automated decisions, he or she may at any time do so by contacting an employee of the controller.
  • i) Right to revoke consent under data protection law
    Any person concerned by the processing of personal data has the right, granted by the European directive and regulation maker, to revoke consent to the processing of personal data at any time.
    If the data subject wishes to exercise his or her right to withdraw consent, he or she may at any time do so by contacting an employee of the controller.

12. Data protection for applications and in the application procedure

The data controller collects and processes the personal data of applicants for the purpose of processing the application procedure. Processing may also be carried out electronically. This is particularly the case if an applicant submits the relevant application documents electronically, for example by e-mail or via a web form on the website, to the data controller. If the data controller concludes an employment contract with an applicant, the data transmitted shall be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude a contract of employment with the applicant, the application documents shall be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with any other legitimate interests of the controller. Other legitimate interests in this sense include, for example, the duty to provide evidence in proceedings under the General Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz – AGG).

13. Privacy policy on the use and application of AddThis

The data controller has integrated components of AddThis on this website. AddThis is a so-called bookmarking provider. The service allows a simplified bookmarking of websites via buttons. By hovering over the AddThis component with the mouse or clicking on it, a list of bookmarking and sharing services is displayed. AddThis is used on over 15 million websites, and the buttons are displayed over 20 billion times a year according to the operating company.

The operating company of AddThis is AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an AddThis component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AddThis component to download data from the website www.addthis.com . As part of this technical process, AddThis obtains knowledge of the visit and which specific individual pages of this website are used by the information technology system used by the data subject. In addition, AddThis obtains knowledge of the IP address of the computer system used by the person concerned, assigned by the Internet service provider (ISP), the browser type, the browser language, the website accessed before our website, the date and time of the visit to our website. AddThis uses this data to create anonymous user profiles. The data and information transferred to AddThis in this way enables AddThis itself and its affiliated companies or partner companies to specifically address visitors to the website of the data controller with personalised and interest-related advertising.

AddThis displays personalised and interest-related advertising on the basis of a cookie set by the company. This cookie analyses the individual surfing behaviour of the computer system used by the person concerned. The cookie stores the visits to Internet pages made by the computer system.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently oppose the setting of cookies. Such a setting of the Internet browser used would also prevent AddThis from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by AddThis can be deleted at any time via an internet browser or other software programs.

The data subject also has the possibility to permanently object to the processing of personal data by AddThis. To do this, the person concerned must click on the opt-out button under the link http://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

The current data protection regulations of AddThis can be found at http://www.addthis.com/privacy/privacy-policy.

14. Privacy policy regarding the use of Adobe Analytics (Omniture) / Adobe Marketing Cloud

The data controller has integrated Adobe components on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as “Omniture”) is a tool that enables more efficient online marketing and web analytics. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analysis of visitor flows to websites. The real-time analyses include project reports and allow ad hoc analysis of website visitors. Customer interactions are presented in such a way that the data controller has a better overview of the online activities of the users of this website by displaying the data in simple and interactive dashboards and converting them into reports. This enables the data controller to obtain information in real time and to identify problems more quickly.

These services are operated by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Omniture places a cookie on the data subject’s information technology system (cookies have been explained in advance; see above). The data controller ensures through a server setting that the tracking data records transmitted to the Adobe data center are anonymized prior to geolocalization. Anonymisation is achieved by replacing the last part of the IP address. The data controller has made server-side settings that anonymise the IP address of the data subject independently of each other prior to processing for geolocalisation and range measurement. On behalf of the data controller, Adobe will use the data and information collected via our website to evaluate the user behavior of the data subject. In addition, Adobe will use the data to compile reports on user activities on our behalf and to provide other services to our company in connection with the use of our website. Adobe does not combine the IP address of the individual with any other personally identifiable information.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Omniture from setting a cookie on the information technology system of the person concerned. In addition, the cookies already set by Omniture can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject may object to and prevent the collection of data generated by the Adobe cookie and relating to the use of this website and the processing of such data by Adobe. To do this, the person concerned must press the unsubscribe button under the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

Adobe’s current data protection regulations can be found at http://www.adobe.com/de/privacy.html.

15. Data protection provisions on the use and application of affilinet

The data controller has integrated components of the affilinet company on this website. Affilinet is a German affiliate network that offers affiliate marketing.

Affiliate marketing is an Internet-supported sales form that enables commercial operators of Internet sites, the so-called merchants or advertisers, to display advertisements, which are usually paid by click or sale commission, on Internet sites of third parties, i.e. sales partners who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

Affilinet’s operating company is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.

Affilinet sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Affilinet’s tracking cookie does not store any personal data. Only the affiliate’s identification number, i.e. the partner referring the potential customer, as well as the visitor’s serial number on a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Affilinet.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently oppose the setting of cookies. Such a setting of the Internet browser used would also prevent Affilinet from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Affilinet can be deleted at any time via an Internet browser or other software programs.

Affilinet’s current data protection regulations can be found at https://www.affili.net/de/footeritem/datenschutz.

16. Privacy policy regarding the use and application of econda

The data controller has integrated components of econda on this website. Econda is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behaviour of visitors to websites. A web analysis service collects data on, among other things, from which website a person concerned came to a website (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and to analyse the costs and benefits of Internet advertising.

The operating company of econda is econda GmbH, Eisenlohrstr. 43, 76135 Karlsruhe, Germany.

Econda sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an econda component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective econda component to transmit data to econda for marketing and optimisation purposes. As part of this technical process, econda obtains knowledge of data that are subsequently used to create pseudonymous user profiles. The user profiles obtained in this way serve to analyse the behaviour of the data subject who has accessed the website of the data controller and are evaluated with the aim of improving and optimising the website. The data collected via the econda component will not be used to identify the data subject without the prior consent of the data subject. This data will not be merged with personal data or with other data containing the same pseudonym.

The person concerned can at any time prevent the setting of cookies by our website, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent econda from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by econda can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject may object to the collection of data generated by the econda cookie and relating to the use of this website and to the processing of such data by econda and prevent such collection. To do this, the person concerned must press the send button under the link http://www.econda.de/econda/unternehmen/datenschutz/widerspruchscookie/, which sets the opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

The current data protection regulations of econda can be found at http://www.econda.de/econda/unternehmen/datenschutz/datenschutzerklaerung/.

17. Data protection provisions on the use and application of etracker

The data controller has integrated etracker components into this website. Etracker is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to websites. A web analysis service collects data on, among other things, from which website a person concerned came to a website (so-called referrers), which subp